Tuesday 12 March 2013

Country Style Cooking Restaurant Chain (CCSC)


Analysis










Data

5,000,000 American Depositary Shares
 
 
COUNTRY STYLE COOKING RESTAURANT CHAIN CO., LTD.
 
Representing 20,000,000 Ordinary Shares
 
 
 
This is the initial public offering of American depositary shares, or ADSs, of Country Style Cooking Restaurant Chain Co., Ltd. We are selling 5,000,000 ADSs. Each ADS represents four ordinary shares, par value $0.001 per share.
 
Prior to this offering, there has been no public market for the ADSs or the ordinary shares. The initial public offering price is $16.50 per ADS. Our ADSs have been approved for listing on the New York Stock Exchange under the symbol ‘‘CCSC.”
 
We have granted the underwriters a 30-day option to purchase up to an aggregate of 750,000 additional ADSs from us to cover any over-allotments at the initial public offering price less the underwriting discounts and commissions.
 
Investing in the ADSs involves risks. See “Risk Factors” beginning on page 10. 
 

http://www.sequoiacap.com/

http://www.csc100.com/

http://www.csc100.com/news/content.php?id=58

Country Style Cooking Restaurant Chain Co., Ltd.
Company Information

18-1 Guojishangwu Center
Chongqing, Sichuan, China
+86-23-8671-2610
http://www.csc100.com

Top 3 Competitors

Unlock access to all reports with a Hoover's Professional Subscription
Call (866) 974-9417 today to get
started with a FREE TRIAL!

  • Up-to-the moment intelligence helps you set strategy, prepare for sales calls, and close business.
  • Easy-to-read reports on over 85 million companies and 900 industries build your understanding of the companies you work with.
  • High-quality, reasonably-priced reports save you hours of costly research.

Unlock a Hoover's Basic Subscription.
To talk to a Business Information Consultant please call (866) 974-9417


Country Style Cooking Restaurant Chain Co., Ltd. Company Profile

 http://www.hoovers.com/company-information/cs/company-profile.Country_Style_Cooking_Restaurant_Chain_Co_Ltd.b22d03956960f95e.html

Biscuits and gravy and Kung Pao Chicken? Country style may conjure up images of gravy, grits, and collard greens in the US but in China, Country Style Cooking (CSC) means a fast-growing, quick service Chinese restaurant chain. The company owns and operates 100-plus restaurants found mostly in Chongqing and Sichuan (menus feature popular Sichuan style dishes). CSC restaurants serve appetizers and sides, entrees, desserts, and beverages, including the popular bubble tea, using standardized recipes; the food is prepared fresh onsite and paired with pre-made sauces. CSC was formed in 2007 and filed to go public in 2010. Pre-IPO, founders Hong Li (CEO) and Xingqiang Zhang (director) own about 65% of the company.












QUOTE AND NEWS
7.23
 
0.02 (0.28%)
as of Mar 12, 4:00 PM EDT
Day 7.18 - 7.25
52 Wk 5.6 - 10.4
Vol 10.27K
Avg Vol
P/E 17.6
Mkt Cap 188.71M

StreetInsider.com Mar 06 Comment
Visit StreetInsider.com at http://www.streetinsider.com/Earnings/Country+Style+Cooking+Restaurant+Chain+%28CCSC%29+Tops+Q4+EPS+by+2c/8162948.html for the full story.
more ▼
WIKI ANALYSIS

TOP CONTRIBUTORS

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N2992.149951.WIKINVEST/B7209771;abr=!ie;sz=300x250;ord=[timestamp]?"> </SCRIPT> <NOSCRIPT> <a href="http://www.nvadn.com/track/ck?oaparams=2__bannerid=768__zoneid=13__cb=2e92c18cea__oadest=http%3A%2F%2Fad.doubleclick.net%2Fjump%2FN2992.149951.WIKINVEST%2FB7209771%3Babr%3D%21ie4%3Babr%3D%21ie5%3Bsz%3D300x250%3Bord%3D%5Btimestamp%5D%3F" target="_blank"> <IMG SRC="http://ad.doubleclick.net/ad/N2992.149951.WIKINVEST/B7209771;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Advertisement"></A> </NOSCRIPT>
Country Style Cooking Restaurant Chain (NYSE:CCSC) is a fast food restaurant chain based out of China. The company sells "everyday" Chinese food from 101 locations as of June 2010, however the company plans to expand to over 130 by the end of 2010. The majority of the company's stores are in the Chongqing municipality and the Sichuan province. They hope to expand their reach to other geographic locations.[1]
The restaurant chain's average store experiences an average 1,600 customers per day. The Country Style Cooking Restaurant Chain hopes to take advantage of the rise of China's middle class as well as expansion into new geographic locations to fuel growth. The food service industry in China has grown from 1.1 trillion RMB in 2004 to 2 trillion RMB in 2009. CCSC expects that this will continue to occur as the middle class continues to grow. In particular, the company predicts that the increase in disposable income and the rise in desire for convenience and time saving will further drive customers.[2]
The company's initial public offering of stock on the NYSE and occurred on September 27, 2010. Its initial price range was $12-$14, but the price range was revised upwardly to be $14-$16. Despite this revision, the stock priced still above that range at $16.50. The company sold 5M ADS shares and raised $82.5M. The lead underwriters of the deal were Bank of America (BAC) and Credit Suisse Group (CS).
The company's total revenue increased from 231M RMB in 2008 to 494M RMB in 2009. This consists of a 114% growth in revenue year over year. Net income has also increased from 27M RMB in 2008 to 45M RMB in 2009, or a 66.67% increase. This corresponds to a net income of $6.6M.[3]

References

  1. CCSC S-1/A 2010 "Our Business" pg 1
  2. CCSC S-1/A 2010 "Market Opportunities" pg 1
  3. CCSC S-1/A 2010 "SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA" pg 7-8

No comments:

Post a Comment