With Amazon minting currency, Fed at risk
Commentary: In future, good money could drive out the bad
new
 Feb. 13, 2013, 8:45 a.m. EST 
By Matthew Lynn
                                        
LONDON (MarketWatch) — Central banks are not exactly short of things to worry about right now. 
                                        
The euro may well be on the road to a chaotic collapse, taking some of 
the world’s biggest banks with it. A currency war may break out between 
Japan, the U.S. and Europe. Printing money has run out of steam, but 
there is still little sign of the global economy returning to the kind 
of growth rates it saw before the credit crunch. 
                                        
But in the long term what they should perhaps be most worried about is 
losing their monopoly on issuing money. A new breed of virtual 
currencies are starting to emerge — and some of the giants of the web 
industry such as Amazon.com Inc.     
                
                 
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  are edging into the market. 
                                        
Gresham’s law famously stated that bad money would drive out the good. 
In the 21st century, it is now possible the law might be turned on it 
head. Good money might drive out the bad. If so, that matters to 
investors — for the simple reason that investing in the right currency 
makes a lot more difference to the kind of returns you can expect than 
what you actually put your money into.
                                        
But Gresham’s law applied to the age when it was formulated — Tudor 
England, where money consisted of the physical metal in the coins. If 
someone started minting coins with less gold or silver in them, they 
inevitably squeezed out the coins that had been properly made. But 
today’s world, dominated by paper currencies controlled by central 
banks, operates very differently. The money we use has no intrinsic 
value — so bad money could be driven out by the good. 
                                        
We are starting to see a flurry of new currencies. 
                                        
Amazon
This month, Amazon launched its own coins — a virtual currency that can 
be used to buy stuff for your Kindle tablet. It is a very tentative move
 to start with: more like loyalty points on a reward card than actual 
cash. But every river needs to start with a spring — and with the web’s 
mightiest retailer behind it the coins could grow into something 
significant. 
                                        
If so, Amazon coins will be far from alone. The virtual web currency 
BitCoin has already attracted a huge amount of publicity — and is 
steadily gaining in both circulation and value. After a crash last year —
 regrettably virtual currencies are just as prone to booms and busts as 
the real sort — it has steadied at around $25 and has gained acceptance.
                                        
There are virtual currencies swapped on games such as Second Life and 
Farmville that may one day escape into the real world. At the time of 
the launch of the iPhone 5, there was speculation that Apple     
                
                 
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  would include a banking function, and perhaps even a currency — an 
iCoin would, of course, be much the same as everyone else’s money except
 twice as expensive and really cool to look at. 
                                        
We might be reaching the point where virtual currencies start to pose a real challenge to the existing ones: the dollar     
                
                 
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, euro     
                
                 
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, yen     
                
                 
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 and pound     
                
                 
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. Indeed, at the end of last year, the ECB put out a paper warning about
 the competition from these new currencies. Although still small, the 
paper suggested they might undermine the credibility of national 
currencies. 
                                        
It is not hard to see why central bankers are worried. Right now, 
virtual currencies are tiny. Hardly anyone is taking them seriously. And
 yet people are increasingly losing faith with traditional currencies. 
They are losing value steadily to inflation. And quantitative easing and
 currency wars mean they are constantly being debased. They are open to 
alternatives. 
                                        
Plenty of investors have been turning to gold. Russia and China are 
building up their reserves, and so are many private individuals. But 
gold has always had its own problems as a currency. After all, if it was
 perfect the world would not have stopped using it as a currency. It has
 irregular supply. And it is as prone to crashes and collapses as any 
other monetary unit. 
                                        
There is little doubt there is a demand for virtual currencies. They 
are, of course, completely untested. But with so much of the world’s 
business now conducted online there is little reason why currencies 
shouldn’t be minted online as well. 
                                        
For investors, this matters. As a general rule, investing in the right 
currency matters far more than what stocks or bonds you choose. If you’d
 invested in Swiss francs     
                
                 
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  in the 1970s, for example, you’d have done very well over the next 
four decades, regardless of whether the stocks you picked were any good 
or not. Likewise if you’d invested in gold     
                
                 
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 — a quasi-currency — during the 1990s you’d have done better than most other investments.
                                        
Right now, what the virtual currencies need is a major company to make 
them universally acceptable. Amazon may be the one, or it may be an 
iCoin from Apple, or G-Dollars from Google     
                
                 
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, or some new company we haven’t heard of yet. But the potential is 
surely there. If a virtual currency can be just as good as a medium of 
exchange, and a better store of value, it will start to gain traction, 
taking its place alongside traditional currencies. And perhaps even 
replacing them.
                                        
Of course, governments and central banks will try to stop it. They won’t
 give up their monopoly over money without a struggle. A virtual 
currency will never be legal tender. But the online universe is very 
hard to regulate. Governments haven’t managed to stop spam, or 
pornography, or terror chat rooms, or any of the other online activities
 they don’t like. There is little reason to imagine they can prevent 
virtual currencies circulating either.
                                        
And if you invest in one of the new currencies, it will certainly do 
better than any of the traditional ones. As they emerge, they are almost
 certainly worth a minor hedge — and who knows, perhaps even a major 
one.                     
                                        
   Matthew Lynn is a financial journalist based in 
London. He is the author of "Bust: Greece, the Euro and the Sovereign 
Debt Crisis," and he writes adventure thrillers under the name Matt 
Lynn.
 
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