Published on May 16, 2012
1:00-2:00 Welcome everyone, we're here today with entrepreneur and investor Jennifer Lum.
2:00-5:45 Tyler: What would you be doing if you weren't doing startups?
5:45-9:15 Thank you to MailChimp for supporting the show. Everyone thank @MailChimp!
9:15-10:00 Jennifer Lum is with us today, welcome to the program!
10:00-11:15 Tell us about selling your company to Apple. How did that go down?
11:15-14:15 What was your time at Apple like?
14:15-16:00 What's unique about mobile advertising vs. web advertising?
16:00-18:45 What's an example of where location and timing would matter?
18:45-20:15 Do local businesses know how to advertise and use this technology? How do you get them there?
20:15-22:45 Will more dollars ever be spent on mobile vs. the web?
22:45-26:30 Thank you to Trada for sponsoring the program! Everyone thank @Trada!
26:30-28:30 Jason tells the story of when he met Steve Jobs.
28:30-29:30 So tell me about Adelphic--why is it different?
29:30-31:00 What's the distinction when you say "at scale"?
31:00-33:30 Is there a privacy concern? How do you protect consumer privacy?
33:30-36:00 Do you think it's really a big issue for people?
36:00-39:15 Tyler: I think Path responded to the criticism well.
39:15-40:00 Jason and Tyler look at a study showing user distrust in Facebook privacy.
40:00-42:00 Jennifer, how do you feel about trust issues as an entrepreneur?
42:00-44:00 Why did you decide to start your own investing firm?
44:00-46:00 Why did you chose Boston?
46:00-54:15 Jennifer, it's been great having you on. How can people follow the progress of Adelphic?
54:15-55:30 Let's hear a Shark Tank pitch from Micah Alcorn of Homewrd.
55:30-56:30 Micah begins his pitch for his app that connects lost and found pet with their owners.
58:00-1:00:00 What could Micah have done better?
1:00:00-1:02:45 I'd put this pitch somewhere between and 8 and a 9. But I have a hard time thinking that someone will take the time to download an app. I'd give the business idea a 7.5.
1:02:45-1:07:30 Micah, why did you create this app?
1:07:30-1:08:00 Tyler: I think you got so engaged in this because he made it a really emotional issue
1:08:00-1:14:15 You might want to make this a Kickstarter project.
1:14:15-1:16:30 Thank you to Trada and MailChimp for supporting the show. We'll see you all next time!
Support This Week in Startups and independent media by joining the TWiST Producer Program at TwistList.co!
Want to support TWiST another way? Use bit.ly/twistamazon when you shop and a portion of your purchase will go toward helping keep independent media like TWiST on air!
Keep up with the latest from our sister company, LAUNCH:
First Eight Companies for LAUNCH Education & Kids
http://www.launch.co/blog/first-eight...
The Age of Excellence
http://www.launch.co/blog/the-age-of-...
Is There a YCombinator Valuation Bubble or Not?
http://www.launch.co/blog/is-there-a-...
The One Product that Makes Apple a Trillion-Dollar Company Overnight
http://www.launch.co/blog/the-one-pro...
Mint.com-for-the-cloud Cloudability to Graduate from TechStars Cloud with 2k+ Customers
http://www.launch.co/blog/mintcom-for...
FOLLOW ON TWITTER
Jason: @jason
Tyler: @steepdecline
Jennifer: @jenniferlum
MailChimp: @mailchimp
Trada: @trada
SPECIAL THANKS TO OUR PREFERRED PARTNER eMINUTES
Lawyers who focus on forming and maintaining corporations and LLCs. Check them out at http://eMinutes.com and @eminutes.
2:00-5:45 Tyler: What would you be doing if you weren't doing startups?
5:45-9:15 Thank you to MailChimp for supporting the show. Everyone thank @MailChimp!
9:15-10:00 Jennifer Lum is with us today, welcome to the program!
10:00-11:15 Tell us about selling your company to Apple. How did that go down?
11:15-14:15 What was your time at Apple like?
14:15-16:00 What's unique about mobile advertising vs. web advertising?
16:00-18:45 What's an example of where location and timing would matter?
18:45-20:15 Do local businesses know how to advertise and use this technology? How do you get them there?
20:15-22:45 Will more dollars ever be spent on mobile vs. the web?
22:45-26:30 Thank you to Trada for sponsoring the program! Everyone thank @Trada!
26:30-28:30 Jason tells the story of when he met Steve Jobs.
28:30-29:30 So tell me about Adelphic--why is it different?
29:30-31:00 What's the distinction when you say "at scale"?
31:00-33:30 Is there a privacy concern? How do you protect consumer privacy?
33:30-36:00 Do you think it's really a big issue for people?
36:00-39:15 Tyler: I think Path responded to the criticism well.
39:15-40:00 Jason and Tyler look at a study showing user distrust in Facebook privacy.
40:00-42:00 Jennifer, how do you feel about trust issues as an entrepreneur?
42:00-44:00 Why did you decide to start your own investing firm?
44:00-46:00 Why did you chose Boston?
46:00-54:15 Jennifer, it's been great having you on. How can people follow the progress of Adelphic?
54:15-55:30 Let's hear a Shark Tank pitch from Micah Alcorn of Homewrd.
55:30-56:30 Micah begins his pitch for his app that connects lost and found pet with their owners.
58:00-1:00:00 What could Micah have done better?
1:00:00-1:02:45 I'd put this pitch somewhere between and 8 and a 9. But I have a hard time thinking that someone will take the time to download an app. I'd give the business idea a 7.5.
1:02:45-1:07:30 Micah, why did you create this app?
1:07:30-1:08:00 Tyler: I think you got so engaged in this because he made it a really emotional issue
1:08:00-1:14:15 You might want to make this a Kickstarter project.
1:14:15-1:16:30 Thank you to Trada and MailChimp for supporting the show. We'll see you all next time!
Support This Week in Startups and independent media by joining the TWiST Producer Program at TwistList.co!
Want to support TWiST another way? Use bit.ly/twistamazon when you shop and a portion of your purchase will go toward helping keep independent media like TWiST on air!
Keep up with the latest from our sister company, LAUNCH:
First Eight Companies for LAUNCH Education & Kids
http://www.launch.co/blog/first-eight...
The Age of Excellence
http://www.launch.co/blog/the-age-of-...
Is There a YCombinator Valuation Bubble or Not?
http://www.launch.co/blog/is-there-a-...
The One Product that Makes Apple a Trillion-Dollar Company Overnight
http://www.launch.co/blog/the-one-pro...
Mint.com-for-the-cloud Cloudability to Graduate from TechStars Cloud with 2k+ Customers
http://www.launch.co/blog/mintcom-for...
FOLLOW ON TWITTER
Jason: @jason
Tyler: @steepdecline
Jennifer: @jenniferlum
MailChimp: @mailchimp
Trada: @trada
SPECIAL THANKS TO OUR PREFERRED PARTNER eMINUTES
Lawyers who focus on forming and maintaining corporations and LLCs. Check them out at http://eMinutes.com and @eminutes.
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