Facebook revamps News Feed design
Social network shows new look for key feature at event
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March 7, 2013, 1:58 p.m. EST
By John Letzing
MENLO PARK (MarketWatch) — Facebook Inc. on Thursday unveiled a new
design for the social site’s key news feed feature in a bid to keep pace
with the habits of its more than one billion users.
Facebook
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demonstrated the new look for the news feed at its Menlo Park, Calif.,
headquarters. The design makes the feed more prominent for users,
enables them to select different feeds according to category, and
generally makes photos more prominent. Read: Live stream of Facebook's News Feed event
Facebook said during the demonstration that photos have grown from about
25% of the space on users’ news feeds in 2011 to roughly 50% today.
“Because of the history of news feed it’s easy to think about it as just
a single stream of content,” Facebook Chief Executive Mark Zuckerberg
said during the event, “but our goal is actually a lot broader.”
Zuckerberg likened the new look to a “personalized newspaper” that
enables users to easily tap into multiple topics, events and media.
Facebook says the new design should start appearing for a small number
of users of traditional computers today, and should be rolled out to
mobile devices and a wider audience in the coming weeks.
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