Li Ning (company)
From Wikipedia, the free encyclopedia
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| Type | Publicly traded company |
|---|---|
| Industry | Sportswear and Sports Equipment |
| Founded | 1990 |
| Headquarters | Beijing, China |
| Area served | Worldwide |
| Key people | Li Ning, Founder and Chairman, Nicholas Chong, Chief Financial Officer, Zhang Zhi Yong Chief Executive Officer |
| Products | Athletic shoes, apparel, sports equipment, accessories |
| Revenue |  US$1.354 billion (FY 2010)[1] |
| Net income | US$220.9 million (FY 2010)[1] |
| Website | www.li-ning.com |
In 2005, Li Ning created a joint-venture with French sports apparel company, AIGLE, giving Li Ning the exclusive rights to be the distributor of AIGLE's products in China for 50 years.[2]
In 2006, Li Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores.[1] The company directly owns some of the retail stores while others are franchised.
In January 2010, Li Ning opened its U.S. headquarters and flagship store in Portland, Oregon.
In January 2011, Li Ning entered into a partnership with Chicago-based Acquity Group[3] to expand its U.S. distribution and brand awareness.
In September 2012, Li Ning signed into a partnership with NBA top 5 player Dwyane Wade.
The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company's board of directors.[4]
Contents |
Product
Li Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes. According to the company's web site, their hallmark product is the "Li-Ning Bow."[1]The company also has a smaller sports marketing and branding operation.[5]
In March 2006, Li Ning 001 Limited Edition shoe was available. This is the first time a Chinese sports brand made a limited edition sneaker for sale.
Marketing
Although Li Ning's logo is very similar to Nike's Swoosh,[6][7][8] its logo design is based on its own initial letters L and N.The company has aggressively used sponsorship deals, particularly with athletes and sports teams, both at home and abroad, to raise its profile.[9]
In 2006 the company signed "strategic collaborations" with the National Basketball Association, the Association of Tennis Professionals, the China University Basketball Association and the China University Football League. It also signed sponsorship deals with the Chinese national teams and the Sudan track and field team. The company will also provide apparel for the Argentina national basketball team at international events including the 2008 Summer Olympic Games and 2012 Summer Olympic Games. A similar deal was made with the Swedish Olympic Committee.[1]
Since at least 2004, both the Spanish men's and women's national basketball teams have been equipped by Li-Ning.[10]
2008 Beijing Olympics
Li-Ning aggressively sought sponsorship opportunities related to the 2008 Summer Olympics being held in Beijing, China. The company arranged to outfit every presenter for broadcaster CCTV-5.[11]In a now famous case of guerilla marketing, when entire countries were tuned into the 2008 Summer Olympics opening ceremony and worldwide millions more saw Li Ning light the torch they also learned that he owns a shoe company with the same name, but is not an official Olympic sponsor.[12] Li-Ning also sponsored several Chinese sporting teams, as well as the Spanish and Swedish Olympics teams.[13] The company's share price also increased by over 3% on the first day of trading after the opening ceremony.[13]
National Basketball Association
Li-Ning is an official marketing partner of the National Basketball Association and has sponsorship deals with five players: Baron Davis of the New York Knicks, Shaquille O'Neal (retired), Damon Jones (currently out of the league), José Calderón of the Toronto Raptors, and Evan Turner of the Philadelphia 76ers.[1]In 2006, O'Neal signed a four-year deal with Li-Ning, reportedly worth US$1.25 million, the largest deal made by the company, and the highest profile signing of an American sports star by a Chinese company.[14] O'Neal cited former teammate Damon Jones and the Spanish national basketball team's deal with Li-Ning as influences on his decision to sign with Li-Ning.[15][16]
In 2012 Dwyane Wade left the Jordan Brand for Li-Ning.
Sponsorships
Li Ning provides apparel and uniforms for the following athletes and teams:Olympic Commitees
Badminton
National teams
Players
Basketball
Teams
Players
Diving
Football
Gymnastics
Table Tennis
Tennis
Track and Field
Controversy
Environmental Practices
In July 2011, Li Ning - along with other major sportswear and fashion brands including Nike, Adidas and Abercrombie & Fitch - was the subject of a report by the environmental group Greenpeace entitled 'Dirty Laundry'. Li Ning, along with Abercrombie & Fitch, Adidas, Bauer Hockey, Calvin Klein, Converse, Cortefiel, H&M, Lacoste, Nike, Phillips-Van Heusen Corporation (PVH Corp) and Puma, were accused of working with suppliers in China who, according the findings of the report, contribute to the pollution of the Yangtze and Pearl Rivers.[19] Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane sulfonate.References
- ^ a b c d e f "Press Releases". Lining.com. Retrieved 2011-09-15.
- ^ "Welcome to Li Ning Company Limited". Lining.com. 2011-04-30. Retrieved 2011-09-15.
- ^ Burkitt, Laurie (2011-01-19). "Chinese Sports-Apparel Maker Li Ning Makes Push in the U.S. - WSJ.com". Online.wsj.com. Retrieved 2011-09-15.
- ^ "Executive Directors". LI Ning. 2010-06-02. Retrieved 2011-09-15.
- ^ "Business Overview". Lining.com. Retrieved 2011-09-15.
- ^ Frederik Balfour. "China's Li Ning Toe-to-Toe Against Nike and Adidas".
- ^ "Watch out Nike: China's sports brands coming on fast". Reuters. February 21, 2008.
- ^ Moore, Malcolm (August 15, 2008). "Li Ning stays one step ahead of rivals in Olympic brand race". The Daily Telegraph (London). Retrieved May 7, 2010.
- ^ Cheng, Allen T. (2002-07-29). "The Mainland's Sneaker King". TIME. Retrieved 2011-09-15.
- ^ http://english.li-ning.com.cn/content.asp?id=60
- ^ Leibenluft, Jacob (July 25, 2007). "Female Weightlifters, Spanish Basketball Stars, and Kim Jong-il: The strange world of Chinese sneaker endorsements". Slate.
- ^ August 9, 2008 3:37 PM (2008-08-09). "The Greatest Free Ad Ever : 2008 Summer Olympics blog : Rocky Mountain News". Blogs.rockymountainnews.com. Retrieved 2011-09-15.
- ^ a b Liu, Melinda (August 12, 2008). "Light My Fire: Li Ning's Stock Rises". Newsweek.
- ^ "People's Daily Online - O'Neal the real deal as Li-Ning goes global". English.peopledaily.com.cn. 2006-08-15. Retrieved 2011-09-15.
- ^ "Shaq signs shoe deal with Chinese company Li-Ning - NBA - ESPN". Sports.espn.go.com. 2006-08-15. Retrieved 2011-09-15.
- ^ 1:30 p.m. ET (2006-08-15). "Shaq signs with China-based apparel company - NBA- NBC Sports". MSNBC. Retrieved 2011-09-15.
- ^ "Hafiz Hashim new chapter". Badminton Central. Retrieved 2011-03-16.
- ^ "Top Chinese Athletic Brand Signs NBA's Evan Turner". CNBC. 2010-08-23. Retrieved 2011-09-15.
- ^ "Dirty Laundry: the toxic secret behind global textile brands". Greenpeace.
External links
- Official English website (English)
- Shop Li Ning (English)
- Corporate website
http://shop.li-ning.com/
Corporate Website:
http://www.lining.com/eng/global/home.php
2012 Interim Result August 2012 (play Video)
http://www.todayir.com/webcasting/li_ning_12ir/index.php#
http://www.lining.com/eng/media/press_popup.php?file=inside-3_1_84.html
| (For Immediate Release) |
Li Ning Signs up with NBA All-Star Dwyane Wade
To Focus on Core Sports, Strengthen Sports Marketing Resources and Brand Equity |
|
(10 October 2012 - Beijing) - Li Ning Company Limited
("Li Ning Company" or the "Group"; HKEx stock code: 2331), one of the
leading sports brand enterprises in China, announced that it has entered
into a partnership agreement with NBA All-Star Dwyane Tyrone Wade. The
NBA superstar will join forces with Li Ning in the promotion and
development of basketball sport in China.
As a top-notch sports brand originated in China,
Li Ning Company has been establishing long-term relations with the NBA
since 2005, when Li Ning Company became NBA's first official marketing
partner in China, and the LI-NING brand as the first Chinese brand to
establish endorsement relationships with NBA star players.
Commenting on this agreement with Wade, Mr. Li
Ning, Executive Chairman and Founder of the Group said, "The Group is
determined to establish the LI-NING brand as a top-notch professional
sports brand in promotion of sportsmanship. We focus on the three core
sports: basketball, running, and badminton. As one of the most
participated sports by the young population in China, basketball is also
the most popular mainstream sport in China, and therefore warrants vast
market potential. Capitalizing on these favorable attributes, we
initiate this cooperation with Wade as part of our endeavors to groom
the LI-NING brand into the most professional basketball brand, and
further promote development of basketball sport in China. We also seek
to further enhance the professional brand image of the LI-NING brand in a
move that will drive overall product sales."
Wade has been looking forward to this
cooperation with the Group. He said, "This collaboration opens the door
for my participation in basketball sport in China. I am very bullish
about the prospect of this cooperation with Li Ning Company, given huge
following of the LI-NING brand in China, and the substantial influence
basketball as a sport has on young people in the country. Our
cooperation will not be restricted to the product or branding levels, we
hope to join forces to contribute to deeper further promotion and
development of basketball sport in China."
The Group has created a specially-tailored
basketball sneaker model "the Way of Wade" China game version. This
sneaker embodies avant garde high-performance functionalities in
cutting-edge designs. The collar line, the upper part as well as the
support at the bottom of the sneaker are engineered to accommodate
unleashing of Wade's killer performance characteristics and requirements
of the professional sport. The Group will also launch a brand-new WADE
line, for which Wade will serve as the Chief Brand Officer to ensure
thorough interpretation Wade's sportsmanship in the line.
As a leading sports brand in China, the LI-NING
brand has been dedicated to promoting sports through the provision of
professional sports equipment to the general public. The Group and Wade
both expressed full confidence in the prospect of this collaboration.
"We will collaborate with Mr. Wade to deliver high quality products and
to establish the LI-NING brand as the most professional basketball
brand. Looking ahead, we will further reinforce the leading position the
LI-NING brand in the basketball market in China while contributing to
the development of basketball sport in the country," Mr. Li added.
For further information, please contact:
iPR Ogilvy Ltd. Coty Lee/ Veronica Hui/ Peter Chan/ Gary Li Tel: (852) 3920 7656/ 3170 6752/ 2136 6955/ 3170 6753 Fax: (852) 3170 6606 Email: coty.lee@iprogilvy.com/ veronica.hui@iprogilvy.com/ peter.chan@iprogilvy.com/ gary.li@iprogilvy.com |
Jan. 7, 2008, 4:25 a.m. EST
China stocks going for gold as Olympics loom
HSBC report finds pre-Games dip, but solid market prospects thereafter
http://www.marketwatch.com/story/china-stocks-going-for-gold-as-summer-olympics-loom?pagenumber=2
Li Ning, which lost out to Adidas as official sportswear sponsor for the
2008 Games, could benefit in an indirect way. In November the firm paid
HK$321 million ($41.2 million) for a majority stake in Shanghai Double
Happiness Co., a leading maker of ping-pong equipment and an Olympic
sponsor. Analysts say the popularity of table tennis in China should see
long-term benefits accrue to Li Ning from the acquisition.
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Chris Oliver is MarketWatch's Asia bureau chief, based in Hong Kong.
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